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WE LOVE FOOD
Yume believes in a world where all good food finds a table.
We work with leading food suppliers and farmers to sell surplus stock, that may otherwise have been wasted,
to smart hospitality and retail businesses – and their happy customers.
Expect Yume food to be fresh and delivered just as you expected. We love food and you can feel that passion
in everything we do. Our team works hard to help suppliers ship good food, and buyers to find and use it.
We create value for our buyers by sourcing quality food for great prices and uncovering opportunities
unavailable through other markets.
The Yume online marketplace is intuitive and rewarding. Our service personalised and devoted. We remove the
complexity from the supply chain, we move food quickly and efficiently - from where it’s made to where it’s
enjoyed. Plus, Yume’s technology interfaces with established enterprise systems, making it an easy addition
to procurement environments.
Australians want companies to create great value while having a positive social and environmental impact.
When you choose Yume, our mission is your benefit. Our customers know they are doing the right thing by
people and planet. And we share our progress so they can promote the difference they are making to employees
and customers.
Yume is a well-established business with a loyal and expanding customer base. Join our community of food
champions: buyers and suppliers making a difference on dining tables and for society.
Choose Yume. Value food. Save the planet.
WHO WE ARE
Yume was founded in 2016 by food waste expert, Katy Barfield, after she witnessed the enormous amount of
edible food wasted in the commercial food sector and resolved to do something about it.
The existing food supply system in Australia means that 7.3 million tonnes of food is discarded each
year. 55% of it occurs in the commercial food sector – at farms, food manufacturers and wholesalers –
before it reaches supermarkets or our homes. That’s the uncomfortable truth of food waste.
And it’s not just about the food. More than a quarter of the water exploited globally is used to grow
1.3 trillion kilograms of food that no one will ever eat. Plus, when surplus food ends up in landfill,
it creates 25 times more deadly gas than car exhaust. Our planet simply can’t absorb this anymore.
Yume is the answer to this broken system. We work closely with manufacturers and primary producers, to
understand their surplus food challenges, developing new and safe paths to market for their products via
our B2B online marketplace. We deliver improved business performance and sustainability for both our
suppliers and buyers.
Already, Yume has sold over 2,087 tonnes of quality surplus food, returning over $6.5 million to
Australian farmers and manufacturers. We have saved over 144 million litres of water and prevented more
than 4,175 tonnes of carbon dioxide from being released.
To achieve these results, we have collaborated with hundreds of leading food manufacturers and buyers
such as Unilever, Kellogg’s, Sodexo and Accor Hotels. Today, we are an award-winning, robust social
enterprise and one of only three companies globally using technology to offer an innovative market for
surplus food.
Yume loves food and you can feel that passion in everything we do.
We affect change by inspiring and leading businesses with a philosophy that, only through collaboration
and a whole-of-industry and government approach, will we be able to transform our industry, realising
the many untapped economic and environmental benefits.
Join our community of food champions.
AWARDS
THE TEAM
Katy Barfield
Founder & CEO
Katy Barfield is a food waste veteran and formally the Founding CEO of SecondBite.
Katy was determined to innovate with technology in 2014 after learning about the 3.2 million
tonnes of food going to waste in just the commercial sector alone every year in Australia.
With Yume, an award-winning, certified social enterprise, Katy has prevented over 3 million
kilograms of food from going to waste (and counting).
Katy was awarded the Australian Financial Review’s 100 Women of Influence - Business &
Entrepreneurship Award in 2019.
Ocean swims and meditation are Katy’s go-tos for keeping her healthy and ready to take on the
new challenges of the week.
Ros Aikman
Chief Financial Officer
With a wealth of experience working for some of the largest companies in the world - Shell,
Deloitte, BHP Billiton - Ros has a keen strategic mind and loves to find ways to push through
barriers.
A passionate and adaptable finance leader, with plenty of heart for impact, Ros leads the Yume
team through change and complexity as we grow and evolve.
You’ll often find Ros getting out of the city with her partner and pampered pooch, recharging in
nature beside water.
Paul Grimes
Chief Technology Officer
Immersed in web application development and software for almost 20 years, Paul specialises in
massively scalable web-based platforms, and has run teams that build and extend
business-critical digital infrastructure (websites / apps / APIs) that continue to be used by
millions of people daily. If you have interacted with any high-street retail rewards program in
Australia, it’s likely you’ve interacted with one of his systems.
You can usually find Paul running around the office after his four-paw friend, Scooter.
Katherine Gokavi-Whaley
Chief Commercial Officer
Having worked extensively across the food industry for more than 20 years, Katherine knows that
we need a new vision combined with action to change the world. Seeing problems and opportunities
in colour, not black and white, is the secret to her success. Passionate about food for all,
living sustainably and helping craft solutions that support a circular economy is her
motivation. Katherine is Yume's Chief Commercial Officer - reimagining supply chains and
plugging the leaks.
Outside of Yume, Katherine loves to cook, entertain and surf whenever possible.
Camila Cantoli
Head of Marketing & Innovation
After eight years of working in the corporate world, across two different continents, Camila
decided it was time to move to an organization that would bring measurable results to the world.
Camila’s experience in working with world-renowned brands and launching large 360 campaigns has
given her a broad understanding of what it takes to build a successful brand. Driving Yume’s
marketing and innovation, Camila works tirelessly to provide more value to our buyers and
suppliers.
When she’s got a day away from her desk, you can find Camila organising community festivals.
Natasha Millson
Business Development Manager
Having started her sustainability journey at KeepCup, Natasha works with Yume buyers and
suppliers to understand their needs and tailor their experience with the platform to meet them.
Passionate about preventing food from going to waste while delivering value back to business,
Natasha ensures suppliers are supported in achieving their goals.
Always up for a challenge, you can find Natasha around Melbourne enjoying the best
bottomless-meals. Her record to date: 75 pieces of gnocchi in one sitting!
Monique Honoré
Sales & Supply Manager
Starting her social enterprise journey at KeepCup, Monique brings her passion for business for
good to the Yume team, ensuring all businesses big and small benefit from the Yume platform.
With a keen eye across the food and beverage industry, Monique introduces new buyers to
sustainable procurement while ensuring the Yume community of buyers are supported as they find
what they need on the platform.
The resident Kiwi at Yume, you’ll often find Monique either cheering on the All Blacks or
sipping on a margarita somewhere in the sun.
Eliza McCubbing
Account Coordinator
Learning about organic and sustainably sourced produce at a plant based culinary school, Eliza
worked as a professional chef for 5 years before taking on more operational roles in the
industry. Witnessing the amount of waste within hospitality, Eliza was driven towards Yume. From
working alongside suppliers to taking care of order processing and logistics, Eliza makes sure
everything on the Yume platform runs smoothly.
Cooking and gardening are Eliza’s passions outside of Yume, you’ll often find her sharing food
with friends and family.
Holly Allen
Marketing Specialist
Hailing from the craft beer industry, Holly made the transition to Yume after seeing its powerful impact first-hand within food & beverage. Passionate about meaningful messaging, partnerships and social media that sticks, Holly is Yume's marketing all-rounder - determined to spread the word about climate action and business for good.
Outside of Yume, you'll find Holly running around a football field or enjoying Melbourne's live music.
WHAT THEY SAY ABOUT US
"Since taking the Yume pledge in 2019, we have worked together to clear Kelloggs’ excess ingredients and products through the Yume platform. We are proud to partner with Yume to reduce our environmental impact and ensure that no edible food goes to waste"
Kelloggs
"As part of our Better Tomorrow 2025 corporate responsibility commitment, we are passionate about raising the quality of life for all. We are proud to partner with Yume to support us in achieving this goal and minimise our collective waste to improve our environmental impact."
Sodexo
"Yume has helped us facilitate the sale of surplus into otherwise untapped markets. We’ve been able to move stock quickly and consistently. We always turn to Yume when we have surplus!"
Western Plains Pork
"At Colonial Leisure Group we’re dedicated to sourcing ethical and sustainable products for our diverse array of venues. We use the Yume platform as it allows us to source high-quality products while also allowing us to contribute to the reduction of food waste."
Colonial Leisure Group
"At Melbourne Convention and Exhibition Centre, we pride
ourselves on serving our event attendees the freshest seasonal produce available.
When we purchase produce from Yume, we know we’re getting a top quality product,
while also minimising our environmental impact."
Melbourne Convention and Exhibition Centre
