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WE LOVE FOOD
Yume believes in a world where all good food finds a table.
We work with leading food suppliers and farmers to sell surplus stock, that may otherwise have been wasted, to smart hospitality and retail businesses – and their happy customers.
Expect Yume food to be fresh and delivered just as you expected. We love food and you can feel that passion in everything we do. Our team works hard to help suppliers ship good food, and buyers to find and use it.
We create value for our buyers by sourcing quality food for great prices and uncovering opportunities unavailable through other markets.
The Yume online marketplace is intuitive and rewarding. Our service personalised and devoted. We remove the complexity from the supply chain, we move food quickly and efficiently - from where it’s made to where it’s enjoyed. Plus, Yume’s technology interfaces with established enterprise systems, making it an easy addition to procurement environments.
Australians want companies to create great value while having a positive social and environmental impact. When you choose Yume, our mission is your benefit. Our customers know they are doing the right thing by people and planet. And we share our progress so they can promote the difference they are making to employees and customers.
Yume is a well-established business with a loyal and expanding customer base. Join our community of food champions: buyers and suppliers making a difference on dining tables and for society.
Choose Yume. Value food. Save the planet.
WHO WE ARE
Yume was founded in 2016 by food waste expert, Katy Barfield, after she witnessed the enormous amount of edible food wasted in the commercial food sector and resolved to do something about it.
The existing food supply system in Australia means that 7.3 million tonnes of food is discarded each year. 55% of it occurs in the commercial food sector – at farms, food manufacturers and wholesalers – before it reaches supermarkets or our homes. That’s the uncomfortable truth of food waste.
And it’s not just about the food. More than a quarter of the water exploited globally is used to grow 1.3 trillion kilograms of food that no one will ever eat. Plus, when surplus food ends up in landfill, it creates 25 times more deadly gas than car exhaust. Our planet simply can’t absorb this anymore.
Yume is the answer to this broken system. We work closely with manufacturers and primary producers, to understand their surplus food challenges, developing new and safe paths to market for their products via our B2B online marketplace. We deliver improved business performance and sustainability for both our suppliers and buyers.
Already, Yume has sold over 2,087 tonnes of quality surplus food, returning over $6.5 million to Australian farmers and manufacturers. We have saved over 144 million litres of water and prevented more than 4,175 tonnes of carbon dioxide from being released.
To achieve these results, we have collaborated with hundreds of leading food manufacturers and buyers such as Unilever, Kellogg’s, Sodexo and Accor Hotels. Today, we are an award-winning, robust social enterprise and one of only three companies globally using technology to offer an innovative market for surplus food.
Yume loves food and you can feel that passion in everything we do.
We affect change by inspiring and leading businesses with a philosophy that, only through collaboration and a whole-of-industry and government approach, will we be able to transform our industry, realising the many untapped economic and environmental benefits.
Join our community of food champions.
AWARDS
THE TEAM
Katy Barfield
Founder
Katy is a food rescue veteran with more than fourteen years’ experience. As the founding CEO of
SecondBite, she led the organization through exponential growth, turning a handful of volunteers
into a national not-for-profit. With her in charge, SecondBite distributed millions of kilos of
fresh surplus food to over 1200 community food programs nationwide.
Determined to find a way to dramatically reduce the 4.1 million tonnes of food going to waste in
the commercial food sector each year Katy created Yume, Australia's first surplus food
marketplace in 2014. In 2019, Katy was awarded the Australian Financial Review’s 100 Women of
Influence - Business & Entrepreneurship Award.
If she could have an endless supply of only one food group (without the waste), it would be
cheese (and wine).
Ros Aikman
Chief Financial Officer
Ros is Yume’s Green Bean Counter and a strategic finance manager (CPA qualified) with a wealth
of project experience across; M&A transactions, cost reduction, system implementations and
process improvement acquired internationally at blue chip multinationals BHP Billiton, Shell,
Deloitte. Ros is an adaptable leader with astute financial acumen and a proven track record to
connect beyond the finance function by partnering with stakeholders and leading teams through
change and complexity.
Ros is the Yume exercise enthusiast, and she can often be found racing around Melbourne on her
carbon fibre bike on the weekends.
Paul Grimes
Chief Technology Officer
Immersed in web application development and software for almost 20 years, Paul specialises in
massively scalable web-based platforms, and has run teams that build and extend
business-critical digital infrastructure (websites / apps / APIs) that continue to be used by
millions of people daily. If you have interacted with any high-street retail rewards program in
Australia, it’s likely you’ve interacted with one of his systems.
You can usually find Paul running around the office after his four-paw friend, Scooter.
Camila Cantoli
Head of Marketing
After eight years of working in the corporate world, across two different continents, Camila
decided it was time to move to an organization that would bring measurable results to the world.
Camila’s experience in working with world-renowned brands and launching large 360 campaigns has
given her a broad understanding of what it takes to build a successful brand. Camila is Yume’s
Head of Marketing, where she works tirelessly to provide more value to our buyers and suppliers.
When she’s got a day away from her desk, you can find Camila working on her local community
garden.
Natasha Millson
Business Development Manager
Having started her sustainability journey at KeepCup, Natasha joined Yume in 2018 and now works
as the Business Development Manager. She spends every day working to match suppliers and buyers,
facilitating the all-important sales that divert food from landfill and allow suppliers to
recoup costs.
Natasha is always up for a challenge, especially when it comes to Melbourne’s best
bottomless-meals. Her record to date: eating 75 pieces of gnocchi in one sitting!
Monique Honoré
Buyer & Supplier Manager
Monique is Yume’s Buyer Manager, where she scourers the food and beverage industry to find new
buyers to introduce to the Yume Platform. Hailing from KeepCup, Monique has a passion for social
enterprises and ensuring that small and large buyers all benefit from the Yume model. Her job of
finding new buyers for surplus food means that food is prevented from a destiny in landfill.
Monique is one of two resident Kiwis at Yume - when the rugby’s on, she can be found at the
nearest sports bar cheering on the All Blacks.
Katie Cummings
Account Coordinator
Transitioning from 6 years working in the specialty coffee industry, Katie leapt into the world of food waste, as a way to help build solutions and explore her passion for environmental sustainability in the industry.
Katie is Yume’s facilitator - she ensures that everything runs smoothly at Yume, from invoice to logistics, product uploads and order processing. She takes care of our buyers’ orders and coordinates the logistics of moving our surplus product from supplier to buyer.
Apart from the environment, Katie’s true loves are delicious food (both the creation and consumption of), quality coffee, hiking and the great outdoors. For Katie, it’s all about balance.
Camilla Hyldelund
Account & Marketing Coordinator
Camilla is Yume’s Scandinavian representative, originally hailing from Denmark. She previously
worked at a start-up in San Francisco and made the move to Melbourne after falling in love with
the city during a university exchange program. At Yume, she works across account management and
digital marketing, getting a wider understanding of our customers’ behaviour through insights
and data.
Since Camilla started at Yume, every second email she sends starts with “Yes, there are two
Camillas working in one marketing team - it’s confusing, we know”.
Beth Ciesielski
Accountant
Beth is Yume’s company accountant. Her Chartered Accounting career led her on a paradoxical
journey from professional accounting advisory to charities, FMCG and now to Yume. She is
passionate about creating a fairer, healthier and more sustainable food system. Working
part-time for Yume, she is also studying a Master of Food Systems and Gastronomy.
When she has a few minutes spare, you will find her experimenting in the garden or kitchen. She
loves cooking Southern Indian food, and last summer she proudly grew 30kg of tomatoes in her
little garden.
WHAT THEY SAY ABOUT US
"Since taking the Yume pledge in 2019, we have worked together to clear Kelloggs’ excess ingredients and products through the Yume platform. We are proud to partner with Yume to reduce our environmental impact and ensure that no edible food goes to waste"
Kelloggs
"As part of our Better Tomorrow 2025 corporate responsibility commitment, we are passionate about raising the quality of life for all. We are proud to partner with Yume to support us in achieving this goal and minimise our collective waste to improve our environmental impact."
Sodexo
"Yume has helped us facilitate the sale of surplus into otherwise untapped markets. We’ve been able to move stock quickly and consistently. We always turn to Yume when we have surplus!"
Western Plains Pork
"At Colonial Leisure Group we’re dedicated to sourcing ethical and sustainable products for our diverse array of venues. We use the Yume platform as it allows us to source high-quality products while also allowing us to contribute to the reduction of food waste."
Colonial Leisure Group
"At Melbourne Convention and Exhibition Centre, we pride
ourselves on serving our event attendees the freshest seasonal produce available.
When we purchase produce from Yume, we know we’re getting a top quality product,
while also minimising our environmental impact."
Melbourne Convention and Exhibition Centre
